In business terminology, Digitalization enables, improves, and transforms business operations, business functions, business models/processes, and activities by leveraging business automation and other digital technologies while producing value opportunities.
Digitalization generally refers to integrating modern digital technologies and software into a business's workflows. Digitalization is a process in which data throughout the organization and its assets are processed through advanced digital technologies, leading to significant business processes that can result in new business models, social change, and operational changes. These changes lead to organizational culture and resource shifts that significantly impact the workplace, requiring team members to possess new skills, be adaptable, and even be comfortable with failure. Digitalization is a concept much more experimental and very new to the modern world.
Various teams across all industries use digital technologies to change manufacturing/operational processes, customer relationships, sales, and service because it improves business outcomes.
Phases of Digitalization:
- Clean your existing data.
- Standardizing Technology Platforms across Key Applications.
- Look at your customer, employee, and supplier processes — probably in that order, depending on your business.
- Build analytics and insights on top of these processes so you can monitor what's happening in real time.
- Eliminate paper and manual work and replace with digital format
Main areas of Digitalization:
- Process Transformation
- Business Model Transformation
- Domain Transformation
- Cultural Transformation
ERP and Digitalization
ERP plays a significant part in digital transformation. ERP enables Digitalization quickly and effectively because it can bring revolutionary changes in various processes of modern business. In today's tech-driven age, ERP enables companies to offer the benefits of mobile apps and cloud-based solutions to customers, employees, and stakeholders. Implementing the software can simplify essential business functions like finance management, accounting, and inventory management.
Digital transformation and ERP go hand in hand, as ERP can enhance the transformation of an organization by improving its various business process and functions using ERP. Today and in the future, every organization must be adaptable enough to analyze and make necessary changes to every tiny part of a business process. ERP provides an easy way to determine if all of your requirements are being satisfied using the KPIs.
ERP (Evolve)
CRM and Digitalization
The CRM digital transformation is one of the critical developments of the last decade. It continues with new frontiers like Artificial Intelligence, Machine Learning, and IoT (Internet of Things) influencing the direction of CRM platforms and technologies.
It's no surprise that most companies struggle with their digital transformation efforts. Sound CRM strategy and implementation must be vital in every successful digital transformation initiative. Every organization wishes to be successful. For a successful organization, and to be future ready the digital transformation initiative must make the customer an essential aspect of its digital efforts. It involves connecting with customers via good CRM processes and tools.
Digitalization technologies that influence CRM
- IoT (Internet of Things)
- Cloud
- Artificial Intelligence
- Chatbots
- Analytics
- Portals
- Mobile
- Social Media
Main areas of Digitalization:
- Process Transformation
- Business Model Transformation
- Domain Transformation
- Cultural Transformation
CRM (Lead Squared)
LeadSquared is a cloud-based customer relationship management (CRM) and marketing automation solution for businesses of all sizes; it provides sales, marketing, and onboarding automation solutions. It serves many organizations in various industry sectors, such as EdTech, Finance, Healthcare, Real Estate, Automotive, E-Commerce, Education, Health and Wellness, Marketing, Software, Hospitality, and many more.
LeadSquared helps an organization automate tasks such as lead capture, marketing, sales CRM, reporting, and analytics. LeadSquared provides various third-party integration which extends the application and makes it a potent tool.
LeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation, and role-based user access. It runs on most web browsers and has a dedicated Android and iOS application.
Benefits of LeadSquared CRM:
- Visualize potential leads, marketing processes, and communications journeys with the workflow builder.
- Improve conversion on landing pages using connectors and APIs.
- Provide intent with 360-degree user profile, behavior, activity & and social tracking.
- Communicate with prospects & users on various channels like WhatsApp, text, mail, call, social platforms, and other media of communication.
- Third-party integration features allow an organization to use the essential components of other marketing and sales platforms via native connectors, robust APIs, and developer platforms.
Conclusion
A Digitalization strategy's success depends on the organization's ability to move quickly. The organization can keep following its plan but must also be willing to make critical adjustments if the results don't turn out as expected. Aliter provides an effective Digitalization consultation to upgrade your organization and take a leap toward success.
